![]() Thomas Lighting will remain intact as a separate product line focused on builder-quality products. Additionally, the Showroom collection (formerly Elk Lighting) will continue to introduce decorative residential lighting in a vast array of designs and price points. There will be a Signature collection (best), a Studio (better) collection and a Marketplace (good) collection. Within the silos of Lighting, Furniture and Décor, product will be designed and merchandized in good-better-best collections that will speak to specific trend categories and value levels. “As Elk Group International has grown through the years and expanded into multiple product categories and distribution channels in home décor, it made sense to elevate the way our products are developed, organized and presented to retailers and interior designers.” “This is the right time for a corporate rebranding,” said David Pamer, CEO of Elk Home. Prior to this consolidation, the company distributed more than 18,000 products under ELK Lighting, ELK Home, ELK Lifestyle, RyvyR, Stein World, Thomas Lighting, and ELK Hospitality. The reorganization of the company’s product line by category will make it easier for retailers to shop all products through one brand. With Elk Home as the umbrella brand, category-specific offerings will be available in Lighting, Furniture and Décor. The company’s heritage has deep roots in decorative residential lighting, and Elk Home has made strategic acquisitions through the years that have expanded its presence across the home décor space, including accent furniture, decorative accessories and wall decor. It includes the words Lighting, Furniture and Décor, to further define the company’s position in the marketplace. Inspired by luxury fashion and designed to represent a more elevated and approachable look for Elk Home, the logo consists of a hand drawn script ‘elk’ married to a modern type treatment of the word home. The most recognizable change is a new logo, which will be applied moving forward in place of existing EGI and subsidiary logos. The new name, Elk Home, is part of a larger rebranding effort that represents months of strategic planning and consolidates EGI and its subsidiaries into one brand. ![]() If you click on the product links, we may earn a commission from qualifying purchases.ELK Group International (EGI) is now Elk Home, a spokesperson for the company announced this week. * Each product we recommend has been independently selected and reviewed by our editing team based on extensive data analysis. Although this is not a very high rating, you can consider this brand as an alternative when buy lighting & ceiling fans and make comparisons to choose the most suitable product for you. ![]() The manufacturers provide ELK Lighting with a steady supply of products, and they have a good cooperative relationship with each other.Ĭurrently, ELK Lighting products are mainly sold by the seller, who gets an average rating of 4.0. We found that most of the ELK Lighting products are manufactured by Elk Home and Elk Group International. ![]() ELK Lighting products range in price from $16.48 to $282, and the average price of all the products is about $59.66. At present, ELK Lighting has 1000 products for sale. When purchasing a product, price is the consumer's primary concern. ELK Lighting is a brand in the lighting & ceiling fans industry, offering a wide range of ceiling light fixtures, wall sconces, and vanity lighting fixtures to its customers. ![]()
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